Chapter 11: Offerings

Types of Financing Transactions

  • Public offering is more time consuming and expensive
  • Private offerings are quicker, but securities can’t be publicly placed

Primary Offering

  • Proceeds go to the company. Company is raising the money.

Secondary Offering

  • Securities are being sold by shareholders. Proceeds go to shareholders. 

It can also be mixed ^^

Underwriting Commitments

Additional Underwriting Issues

  • Shelf Registration
    • Gives certain issuers the flexibility of selling new issues on a delayed or continuous basis
    • May be permitted for up to three years
    • Issuer and underwriter can adjust the terms of the offering to reflect the market conditions at the time of the sale
  • Market-Out Clause
    • Provides the underwriter with the ability to cancel the agreement
    • Based on events that make marketing the issue difficult or impossible
      • Reasons are limited and disclosed in the clause
    • Ex: Accounting Scandal (material adverse event)

The Primary Market

  • Issuer
    • Needs capital
    • Hires underwriter
  • Underwriting manager (Investment Banker)
    • Facilitates distribution
    • Assumes liability that varies with offering type
    • Signs Underwriting Agreement with issuer
  • Syndicate Members (syndicate: group of B/Ds to do the underwriting)
    • Broker Dealers assisting in selling and sharing liability
    • Signs Syndicate Agreement with manager (agreement amongst broker dealers)
  • Selling Group
    • Broker dealers accepting no liability, assist in sales only
    • Signs Selling Agreement with manager

The Underwriting Spread

  • The difference between Public Offering Price an investor pays and how much goes to the issuer
  • We can see how that $1 spread is split up
  • Concession: Selling Concession. Anyone who sells. Selling groups, syndicate members, etc…

Distribution of the Spread

  • Underwriter purchases from issuer at $13 and sells at the POP of $14
  • Manager will always get a cut

Check the participants that may have liability for unsold portions of a new issue

  • Managing underwriter
  • Syndicate member
  • Selling group

For a new offering, identify how the underwriting spread is distributed for sales that are credited to the different market participants

Securities Act of 1933

  • Regulates the primary or new issue market
  • Scope of the law
    • To provide for “full and fair disclosure”
    • Prospectus must precede or accompany any solicitation of a new issue (no marking or highlighting)
    • SEC “no approval clause”
  • Requires SEC registration of new issues
    • Registration exemptions are provided to issuers of certain securities and specific types of transactions
  • Liability
    • Unconditional for issuers regarding information to investors
    • Conditional for the underwriters that are required to perform:
      • Reasonable investigation
      • “Due Diligence” 

The Registration Process

  • Pre-Registration Period
    • Document preparation and due diligence begins
    • Registration statement is completed
    • B/Ds and RRs (registered reps) may have no communication with the public
  • Cooling-Off Period
    • File the registration statement with the SEC
    • Issuer distributes preliminary prospectus (Red Herring)
    • “Blue Sky” the issue
      • State security laws
    • Final due diligence meeting held
  • Post Registration Period
    • Effective date
    • Sales confirmed and Final Prospectus delivered
    • Must contain the SEC no-approval clause 

After-Market Prospectus Requirements

  • Distributions participants that sell securities in the after-market must provide purchasers with a copy of the prospectus for a specific period from the effective date
  • The more public information available about the company, the shorter the period the rule applies

Types of Prospectuses

  • A prospectus is any communication, written or broadcast, that offers a security for sale
  • Statutory Prospectus
    • Condensed form of the registration statement that provides detailed information on the offering
  • Preliminary Prospectus
    • Also referred to as the Red Herring; used during the cooling of period
      • Omits the offering price, underwriting and dealer discounts, and proceeds to the issuer
      • Once final offering price is set, a final statutory prospectus is filed
  • Summary Prospectus
    • Short-form prospectus typically used for mutual fund offerings
      • Investor must be informed of statutory prospectus
  • Free Writing Prospectus
    • Any communication that does not meet the standards of a statutoryprospectus
      • Includes a legend recommending that investors read the statutory prospectus
        • Examples: offering term sheets, emails, press releases, and marketing materials 

Read each situation and determine the period in the registration process to which it applies

  • Blue Sky the offering
    • Cooling-off period
  • No communication with the public
    • Pre-registration period
  • Deliver red herring to prospective purchasers
    • Cooling-off period
  • Sales confirmed and prospectus delivered
    • Post-registration period 

Match the prospectus with correct description

  • Summary prospectus
    • Short-form prospectus (mutual funds)
  • Free writing prospectus
    • Offering term sheets, emails, press releases, and marketing material
  • Red herring
    • Preliminary prospectus
  • Statutory prospectus
    • Condensed form of the registration statement with offering price and effective date

Exempt Securities

  • The following securities are exempt from SEC registration
    • US Government and Agency securities (Fannie Mae)
    • Municipal securities
    • Securities issued by banks
    • Securities issued by non-profit organizations
    • Short-term corporate debt; maturities not exceeding 270 days
      • Also called commercial paper
    • Securities issued by Small Business Investment Companies
  • All remain subject to antifraud provisions of the Act

Exempt Transactions

  • Regulation D – Private Placement
    • A sale of securities directly to “accredited” investors and/or to a limited number of non-accredited investors
    • Unlimited numbers of accredited investors
      • Officers/director of the issuer
      • Institutions
      • Individuals who have met a financial test:
        • Net worth of $1M (excludes primary residence)
        • OR
        • Annual Income of: $200k in each of the last two years
          • $300,000 for married couples
    • No more than 35 non-accredited investors

Regulation D – Private Placement

  • Purchaser Representative (no specific qualifications)
    • Appointed by a non-accredited investor to evaluate the risks and merits of an offering
    • May not be an officer, director, or greater than a 10% owner of issuer, unless related to the investor 
  • Private placement memorandum (disclosure document)
    • Not required if all investors are accredited
    • Required for all investors if any non-accredited investors are included
    • Includes the use of proceeds, suitability standards, and financials

Rule 144

  • Permits the sale of restricted and control stock
  • Restricted Stock
    • Unregistered stock that’s acquired through a private placement or as compensation for senior executives of an issuer
  • Control (Affiliated) stock
    • Registered stock that’s part of an issuer’s public float and purchased in the open market by officers, directors, or greater than 10% shareholders of the issuer 
  • If either restricted or control stock is being sold, the SEC must be notified
    • Form 144 filed by the time the sell order is placed

Rule 144A

  • Provides an exemption for restricted securities that are sold to Qualified Institutional Buyers (QIBs)
    • QIB is defined as an institution that has at least $100 million under management
    • 144A securities may be equity or debt securities which are offered by domestic or foreign issuers
    • However, if securities of the same class are listed on an exchange, they are ineligible for 144A exemption
    • Typically used for corporate debt offerings
  • Remember, QIBs are institutions, NOT individuals 

Rule 145

  • This rule regulates the reclassification of one security into a new security
  • Reclassifications are generally considered sales and subject to registration and prospectus requirements
  • Subject to Rule 145
    • Substitutions for one security for another
    • Securities that are a result of a merger/acquisition
    • Securities issued after a transfer of assets from one corporation to another
  • Not Subject to Rule 145
    • Stock splits
    • Reverse stock splits
    • Changes in par value

Rule 147 and 147A

  • Intrastate Offering
  • Provides an exemption for the sale of securities to residents of one state if:
    • The corporation has its principal place of business in the state and meets any one of the following four requirements:
      • 80% of the assets located
      • 80% of the revenues generated
      • 80% of the proceeds used, or
      • A majority of issuer’s employees are based in the state
    • Resales to non-residents are prohibited for six months from the end of the distribution

Identify whether the statement applies to Rule 147 or Regulation D

  • Investors must be residents of one state
    • Rule 147 intrastate offering
  • Sales are limited to a maximum number of non-accredited investors
    • Regulation D (35)
  • Non-residents cannot purchase stock for six months after the last sale of the offering
    • Rule 147
  • An offering memorandum is the disclosure document
    • Regulation D (private placement memorandum)

Matching:

  • Rule 144
    • Sale of restricted and control stock
  • Rule 144A
    • Qualified institutional buyers (QIB)
  • Rule 145
    • Reclassifications of securities

Issuing G.O. and Revenue Bonds

  • Municipal debt issues are exempt from the registration and prospectus requirements 
  • Issuing General Obligation (GO) Bonds
    • Usually requires voter approval
    • Subject to debt limitations placed on the municipality which limits its ability to add debt above its debt ceiling
  • Issuing Revenue Bonds
    • Doesn’t require voter approval since they’re backed by fees that are paid for use of the facility or service
    • A consultant is hired to produce a feasibility study

Selecting an Underwriter

  • There are two different methods that a municipality may use when selecting its underwriter
  • Competitive Sale
    • Notice of Sale advertises the offering to underwriters
      • The Notice is prepared by the issuer
      • Contains relevant details about the issue
    • Issuer is inviting underwriters to submit sealed bids
      • Underwriting generally awarded to lowest bid
  • Negotiated Sale
    • Issuer appoints its managing underwriter
    • Both issuer and underwriternegotiate” terms of the deal
  • Municipal Advisor – typically employed by a municipality to assist in selecting an underwriter 

Municipal Documents / Information

  • Official Statement
    • Used by municipal issuers as a disclosure document
    • Not required, though
  • Legal Opinion
    • Prepared by Bond Counsel which renders its opinions as to:
      • Issuer’s legal, valid, and enforceable obligation
      • Tax exempt status of the issue
    • Does NOT give an opinion on credit rating. That’s the rating agency
  • New Issue Confirmations
    • Provided to purchasers, along with a copy of the official statement, by no later than settlement date
  • Committee on Uniform Securities Identification Procedures
    • Underwriters are expected to apply for CUSIP numbers that are used to identify unique securities (e.g., by maturity)

Electronic Municipal Market Access (EMMA)

  • MSRB website used by issuers and underwriters to submit documents
  • Electronic Access
    • Provides electronic public access to information about the municipal market
      • Trade activity
      • Market statistics
  • Documents
    • Various documents:
      • Pre-sale documents
      • Official statements
      • Continuing disclosures
  • Plan Info
    • Includes 529 Plan information